Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile.
As the most multi-dimensional channel available to marketers, mobile is enabling interaction with consumers on a personal level, offering new forms of engagement and rewards, while providing retailers and brands with valuable data and digital advertising opportunities. With global mobile penetration at 92% across the markets studied and great swathes of the world accessing the Internet for the first time via mobile, every marketer needs to consider the role that mobile plays in delivering their strategy.
How habits are formed and the learnings for brands. Human beings are indeed creatures of habit –...
Making it easier for shoppers to find and buy what they want to buy is the key to unlocking...
The big data explosion and its implications for the research industry. It may be immense, fast...
Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries,...
Jan Hofmeyr outlines the steps we need to take to make research more predictive. Tracking surveys are...
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