Breaking the habit code

How habits are formed and the learnings for brands.

Human beings are indeed creatures of habit – and that has big implications for brand strategies.

We know that we are, in the well-worn phrase, ‘creatures of habit.’ We know that those habits can shape the fortunes of brands and products. Yet benefiting from a habit is one thing; knowing how to create or change it is something else entirely. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to leave habitforming to chance.

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BreakingHabitCode

  • Breaking the habit code

    2013-10-17 14:14:44

    How habits are formed and the learnings for brands. Human beings are indeed creatures of habit –...

  • Happy shoppers spend more

    2013-11-28 16:28:30

    Making it easier for shoppers to find and buy what they want to buy is the key to unlocking...

  • Mind and the machine

    2013-10-17 14:13:48

    The big data explosion and its implications for the research industry. It may be immense, fast...

  • Mobile Life

    2013-10-17 14:15:27

    Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries,...

  • Shorter, more predictive surveys

    2013-10-17 14:15:54

    Jan Hofmeyr outlines the steps we need to take to make research more predictive. Tracking surveys are...

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